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New York Daily News - South-China Seasoning
January 26th, 2007 - By Irene Sax


MUST HAVES:
Starter: General Tso's chicken wings, $6
Entree: Chicken & waffle, $10
Dessert: Corn bread, free
Worth a trip: Neighborhood

I know Cuban-Chinese. I've had Peruvian-Chinese. But I never ate at a soul-Chinese restaurant until I walked into Hip Hop Chow, a glass-fronted, brick-walled spot in the East Village.

It's the creation of Eric Kwan, who was born in Brooklyn and raised in Chinatown. That is why he has taste memories of both collard greens and bok choy, of fried chicken and sesame chicken. His mixed identity shows in the way he designed his place, with TV sets showing both break dancers and kung fu warriors, plus a changing art show on the walls to establish his East Village cool.

What the two sides of his menu have in common is that they both feature mildly seasoned comfort foods. If you order from the Chinese list, you are served an aluminum saucepan holding plenty of white or fried rice and a copious helping of an old-time Cantonese dish such as pepper steak, salt-and-pepper porkchops or egg foo yung with oyster sauce. Everything tastes a bit sweet and not much like what you'd get blocks away in Chinatown; but at lunchtime all that food costs $6, and you get a free soda with your meal.

From the Southern side of the menu, you can have a golden waffle with crisp panko-crusted buttermilk fried chicken ($10), a porkchop smothered in onion gravy ($12) or crunchy country-fried steak ($12). (Waffles can also be had with syrup or berries for brunch or dessert.) The portions are, if anything, bigger, and the flavoring just as mild and lightly salted. "Odd," said my friend from Birmingham, "because we Southerners usually oversalt everything."

Not that it bothered her as she piled cheese grits on a fork that already held collard greens smoky with bacon. And when she tasted the crumbly warm cornbread, she got up from the table to walk back and compliment the chef. "He may not look Southern," she told me, "but he got it just right."

Sino TV Interviews Chef Eric Kwan at Hip Hop Chow
March 1, 2006 and March 2, 2006 - By Jocelyn Wong

Note: This interview was aired on March 2006 and was done in Mandarin and English.

Click here to watch the video !!!

NY1 Zagat Reviews - Hip Hop Chow Brings The Far East To The East Village
January 11, 2006 and March 08, 2006 - By Shazia Khan




Eric Kwan is the DJ of dim sum and the spin master of soul food. An emcee behind the stove, this 26-year-old chef samples Chinese and American flavors at his East Village restaurant Hip Hop Chow. "I love hip hop and I love cooking, and I'm Chinese-American and I wanted to represent who I am," says Kwan. "I wanted to have half the menu as Chinese flavor combinations and the other half as American, so I call this soul food with a twist."

So at Hip Hop Chow you have duck egg rolls sizzling next to buttermilk fried chicken, bok choy steaming next to collard greens, and if you like, you can get a cup of jasmine rice with your cornmeal crusted catfish. The choice is yours! "I got the bok choy, mashed potatoes and the macaroni and cheese," says one diner. "It's pretty eclectic, I say."

Pretty eclectic alright, right down to the ambiance. Graffiti art hangs alongside Chinese art, while video of kids break dancing plays next to video of Chinese dragon dancing. "I think it's a very interesting concept," says a diner. "The whole environment is very interesting."

Brooklyn-born and Chinatown-bred Kwan studied at the French Culinary Institute and the Culinary Institute of America. He learned the ropes at high-end restaurants like River Café and Gramercy Tavern, working alongside some of the best chefs in the city.

But his dream was to open a place that mirrored the melting pot that is New York. And the break dancing, bee-bop loving Kwan says hip hop touches everyone, from the East Village to the Far East. "Hip hop is very diverse now," he says. "It isn't straight black like before. Now everyone has a part of hip hop."

It's not unusual for a restaurant to change its menu every month or two, but at Hip Hop Chow there's also a change in décor. Kwan taps local artists to add their own flavor to the restaurant. "Every month I'm trying to get a new vibe and letting everyone from the community express themselves, you know, let them shine," he says.

So if you want to turn the tables for dinner you may want to visit Hip Hop Chow, where they're dining to a different beat.

Link to NY1.com Article and Video - http://www.ny1.com/ny1/content/index.jsp?stid=53&aid=56252

NY Daily News - Fusion Without Confusion
November 6, 2005 - By Mark Ellwood

8 eclectic spots where the blending of cuisines proves delicious

Manhattan has always had a reputation as a melting pot for global cuisine - after all, adventurous New Yorkers will usually chow down on anything tasty they can find. But recently, the foodie scene here has grown even more schizophrenic, with fusion the menu trend du jour. Instead of Pacific Rim or Floribbean combos, chefs are now reaching for funkier, more far-reaching mash-ups - whether Jewish and Latin (latkes and dulce de leche) or soul food and Chinese (mac 'n' cheese with bok choy). Below we've highlighted our pick of the globetrotting fusion spots with the strangest but tastiest mixed-up menus.

HIP HOP CHOW - The recipe? 60% comfort food, 40% Chinese

This small spot in the East Village is the place to go if you've always wanted a portion of jasmine rice with your buttermilk-fried chicken. Chef/owner Eric Kwan has put together a menu that he thinks reflects New York City's Harlem/Chinatown axis, fusing comfort food like that chicken ($14) or BBQ baby back ribs ($17) with sides of bok choy or Chinese long beans; there's a slab of mac 'n' cheese and bowl of grits on offer for traditionalists, too ($1.50-$5). The stylish diner-inspired space is just as schizophrenic, with TV screens showing kitschy Chinese programs and booming hip hop playing; there's even a capsule gallery of graffiti art on the walls
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Citysearch Editorial Profile - Editorial Rating: Recommended
November 1, 2005 - By Katie Heffernan

The Scene
Asian hip-hoppers feel right at home in this old-school neighborhood spot, conceived by its Brooklyn-born and Chinatown-bred chef. An artistic air circulates through the small space, where local graffiti isn't sprayed across the room's brown brick but hangs with reverence on the opposing bold yellow wall. Diner-red seats host a handful of patrons, entertained by hip-hop classics, get-to-know-you servers, and two flat screens tuned to funky programs like Chinese dragon costume contests.

The Food
The Southern comfort food, served on sleek white china, mixes its Asian influence with subtlety. Perfectly cooked peel-and-eat shrimp dip in delicious soy sauce-soaked garlic and chunky cocktail sauces, and a bitter bok choy bed balances the ribs' sweet barbecuebut only licorice-lovers could finish the anise-laden oxtail. Gigantic, crisp-skinned buttermilk-fried chicken sticks to the South with home-style cinnamon-topped mac and cheese. For dessert, pint-sized servings of fruit-flecked lychee ice cream hail from the famed Chinatown Ice Cream Factory.

Insider Tips
Know Before You Go - Reservations are a good idea on weekends, when the crowds pick up.
The Extras - The striking artwork on the walls is all up for sale.

New York Times Dining Out - Locations: Melting Woks
September 21, 2005 - By Julia Moskin

Some newer restaurants playfully blend cuisines. Hip Hop Chow in the East Village mixes tastes of the South, like cornbread, with its baby back ribs and bok choy.

Time Out New York - Just Opened
July 21-27, 2005 - By Frank Leone

Soul mate - Brooklyn-born Chinese-American chef Eric Kwan has degrees from the Culinary Institute of American and the French Culinary Institute and has cooked at Gramercy Tavern and DB Bistro. But his new restaurant is like none of the above. Hip Hop Chow, scheduled to open by the end of the month, is Kwan's take on Chinese and American soul food—and he has created two distinct menus around the theme. Working on the premise that Cantonese cuisine is China's soul food, he's stocked one side of the menu with homey Chinese dishes like slow-cooked ribs in an orange-honey -hoisin glaze –and another with American comfort food, like grilled salmon (pictured), and Berkshire pork belly with cheese stone-ground grits and maple-vanilla baked yams.

Daily News City Life - Just a hop to new hip Chow
July 15, 2005 - By Joe Dziemianowicz and Rachel Wharton

Born in Brooklyn, raised in Chinatown and schooled at the Culinary Institute of America, Eric Kwan, 25, has spent his adult life cooking. His resume lists DB Bistro Moderne, Gramercy Tavern, River Cafe and Ilo. He has marked July 28 as opening day for Hip Hop Chow, 129 Second Ave. (between St. Marks Pl. and Seventh St.), a Chinese-American restaurant serving "soul food with a twist." He looked at 30 addresses but liked the multi-culti East Village feel. Variety is a hallmark of his food here. "It's not fusion," he says, "but it's diverse." Think: duck breast with baby bok choy and maple-vanilla baked yams or pan-roasted striped bass with Chinese eggplant and Thai basil.